US Storage Centers is a self-storage company that was founded in 1985. Serving customers in over 600 locations across the United States with facilities managed by friendly experts, the company had built a long-lasting position for itself.
However, it was time for a change. Their existing identity that was heavily Americana didn't accurately represent their services. There was also a disconnect between their old identity and the tech-savvy Millennial and GenZ generations that now made up the company's largest customer base.
In collaboration with Venthio, I created a new logo that preserved brand equity and brought the company into the 21st century, without alienating the existing customer base.
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