Atlantiful is a conceptual project for a company on a mission to improve energy self-sufficiency, foster an eco-friendly global environment, and drive the development of local communities.
What a company that does work in the clean energy sector needs out of a visual identity is a cohesive system that can match their forward-thinking and technologically advanced ethos, and this is precisely what I crafted for the project.
The logo design incorporates elements of ocean waves and circular motion, both symbolic of Atlantiful's innovative thinking and renewable products. With a solid and long-lasting logo created, I then built out a broader visual identity including business cards, billboards, and visual identity guidelines.
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