Good design that connects you to your audience and endures through time isn't due to accident or magic. It's the result of a clearly defined process that yields repeatable, brilliant, high quality results. My process has been proven to work for projects and clients of all sizes.
Pre-Project
Introductions
This is a chance to get to know one another. Among other topics, l ask questions about your business, why you want to invest in the visual identity, your budget, and where you want your business to be in the coming years. If we're a good fit to work together, we proceed
Pre-Project
Proposal
The key elements of the proposal include project timings, a scope of items you'll receive, and the project fee. We will also go through standard terms and conditions. The proposal allows clients to see in one document how a project is expected to unfold and what they can look forward to.
Phase One
Analysis
All projects must begin here. This involves a look into the client history, target market, positioning, competitors, comparable brands, trends, differentiators, and reputation. The time spent varies, and includes site visits (where possible), interviews, and desk work.
At the beginning we will have a discussion that answers basic questions. Who does your business serve? Are there other brands you admire? What challenges are you facing?
This phase culminates in a project brief being generated as a result of the research. This helps us because it's a document that all design decisions can be tied back to, and means there's no "big reveal" when designs are presented. Both of us will be clear on the objectives.
Phase Two
Design
This phase is mainly about setting expectations—for the client and for myself—about the possible directions the project can take visually, based on what was discovered during phase one.
If the project calls for it, Stylescapes (enhanced moodboards) may be created around two or three different identity directions. This will help us both understand what colors, graphic elements, and typography will best serve the project.
Phase Three
Development
Time is spent creating the designs and a presentation for client review. Because of the strength of the process and a plan having already been approved, it's normal that just one idea is presented (at most three). Presentations include contextual mock-ups that demonstrate how the logo and visual identity will work in real-world situations.
Client feedback is always welcome, and standard agreements make room for revisions to ensure the design meets the criteria of the project and will last for years.
Phase Four
Implementation
This is a fancy word for delivering the files to the client and ensuring that they have a smooth process when they actually roll out the new design. Usually what this looks like is simply delivering the logo usage or identity guidelines to the client, but it can be more involved.
For example, I can create first social media posts with the new identity, tailor guidelines to specific offices, or do a consultation call if a client is having trouble or just wants extra guidance. Even if it's many months after a project has been completed, clients are welcome to reach out with questions if they need help.
Questions?
If you have any questions about working together then please get in touch. It will be a delight to hear from you!